Top 10 Content Syndication Platforms and Networks to Consider in 2022
It’s every digital marketer’s dream to keep driving traffic to their websites. However, this means one has to keep creating new posts and improve content distribution practices.
Despite that, you may fail to achieve consistent traffic because they don’t follow the best content marketing tactics.
It’s hard to rank and get organic traffic on a new blog post. That’s because most of the time your target audience is searching for information on some other platforms. This is why pro marketers use content syndication platforms to improve their site’s visibility.
We have rounded up the top content syndication networks that you’ll find useful for content distribution. But first, let’s refresh your memory and see what content syndication represents.
What Is Content Syndication?
The term represents the process of publishing the same content on more than one platform. The content can be repurposed and shared as a short blog post, an infographic, a video, or an email or image.
Publishers post syndicated content to provide information to their audience present on these platforms.
Source: digitalnuisance.com
Normally, such content includes a link that refers back to the original piece of content. The third-party platforms where syndicated content is published are known as content syndication platforms or networks.
What Is Content Syndication in SEO?
From an SEO perspective, content syndication is good as far as you aren’t violating any rules. You can get plenty of backlinks from multiple sources without creating fresh content.
However, there is always a fear of getting penalized for publishing duplicate content. Then there are the chances that syndicated content might outrank the original post. But the benefits of content syndication outperform these doubts and fears.
If done right, content syndication is more useful for the overall SEO of your website.
Is content syndication effective?
Yes, content syndication is effective and is a widely used marketing strategy. You can bring traffic, get backlinks, improve SEO, and generate leads through syndication.
Google’s Stance on Content Syndication
There’s a myth that content syndication is not allowed by search engines. But if you read Google’s guidelines about duplicate content, you’ll know that’s not true.
All Google asks is to publish syndicated content the right way. This includes using the correct attributes and giving a backlink to the original source content.
Benefits of Content Syndication
There are numerous benefits of content syndication but some outshine the others. We have discussed the most beneficial ones below to let you know why you should do content syndication. However, the outcome is associated with the type of content syndication platforms.
Source: neelnetworks.com
Below are some reasons why you should use content syndication as a marketing strategy.
Brand Awareness
When you incorporate content syndication into your marketing practices, it helps in building brand awareness. This is a great way to reaffirm your authority on popular content syndication platforms.
You get to create awareness by posting your already published content on third-party websites. Especially when you publish content on niche relevant networks, you can increase your brand credibility. You can build a community of dedicated audiences through content syndication.
Wide Audience Reach
One of the many benefits of content syndication is the likelihood of getting in touch with a wide audience.
When you publish content on multiple sites, you can target a totally different audience. These are the people who are interested in what you do but are unaware of your brand.
You’ll be surprised to notice how quickly your audience can grow through content syndication platforms. All you need to do is consistently publish content that your audience wants to know about.
Traffic Growth
One of many reasons why you should be using content syndication platforms is traffic growth. When you publish duplicate content that links back to the original article, it generates traffic.
Since syndicated content is only a short summary of the original, visitors will be more interested in reading the full article. This not only increases your overall traffic but also increases the value of content.
You can post an extract of your old articles and can use it to generate traffic over time. This way you can keep generating traffic without creating new content.
Lead Generation
Digital marketers also use syndicated content to generate more leads. Once you feel that an article is no longer engaging visitors, you can repurpose it for content syndication platforms.
You can build a content syndication strategy to ace your marketing efforts. This can prove more beneficial if you don’t have time or resources to produce new content.
You can use your old content to target the audience present on content syndication platforms. The best way is to publish your new and old content to generate better results.
Backlink Creation
This is perhaps one of the most important benefits of content syndication. Backlinks improve the SEO of a website and increase its rankings on search engines. And when you publish syndicated content, you get to post links that link back to the original posts.
The more content syndication you do, the more backlinks you can get. As a result, the overall authority of your website and original article keeps increasing over time.
Cost-Effective Marketing
This is a no-brainer that publishing on content syndication platforms is cost-effective. This is a low-cost marketing solution to generate traffic and leads and improve your website’s SEO. You’ll have more people visiting your website and inquiring about your services/products.
The best part is that you can even automate your content syndication process.
You only have to build an effective strategy after choosing some of your most successful content pieces. After that, repurpose this content or ask your marketing team to do so.
Source: blog.hubspot.com
However, you will need a strong content syndication strategy for this to work. Also, pick the content syndication networks which are relevant to your niche or industry.
Best Practices for Content Syndication
In order to reap the benefits of content syndication, you must follow the right ways. This is a process that can improve your marketing efforts many fold. But if not done right, it can hurt your overall strategy.
Below are the content syndication best practices that we encourage you to follow.
Establish Your Marketing Goals
All marketing strategies start with establishing clear goals and the same goes for content syndication. So, you must set your priorities straight before you start posting syndicated content.
An ideal way is to evaluate your business needs and see how content syndication can assist you. Do you want to create brand awareness, generate more traffic, or secure more leads?
Identify Your Target Audience
You must never publish on content syndication platforms just because they are popular. There is no use in posting syndication content on platforms if your target audience is not there.
Source: contentmarketinginstitute.com
For example, if you are a digital marketing business, it’s useless to publish posts on a platform that is for foodies. You will never get traffic or leads unless your posts are about food.
So, make sure your target audience is present on content syndication networks. At least ensure that the audience is interested in your niche or industry.
Use Your Best Performing Content
If you are just starting content syndication, we recommend you start with your high-performance content. When you are using content that has already worked, you can expect to get better results for it again.
Such content is often well-aligned with your marketing goals so it will bring more value. This way you will have more engagement and can get more traffic and more leads.
Shorten Your Longer Posts
Long-form content is considered ideal for syndication and has been proven more useful. You can summarize the whole post in a few hundred words and then share it on different platforms. This way you can provide more value to readers in a short post.
Such posts not only prove your authority but also establish brand authority.
Find Suitable Content Syndication Platforms
We have already mentioned earlier that you should choose the right platform or network for content syndication.
Source: renderforest.com
For instance, if you are a business serving other businesses, you should use B2B content syndication platforms. Similarly, content syndication eCommerce means you need the right network for product content syndication.
Repurpose Content for Social Platforms
Social media platforms are among the best networks to share syndicated content. That’s because when you post something useful or informative on social media, people tend to share it. And the more shares you get, the more people will get to know your brand.
In addition to brand awareness, you will also get traffic and quality leads.
However, you must repurpose your content to make it relevant for specific social media platforms. Try to use a catchy headline with an interactive image to get better results.
Use Proper Attribution for Syndicated Posts
It’s important to use attribution when you are posting content on syndication networks. That’s because search engines like Google don’t know whether the content is original or duplicate. There are chances that your post may get indexed and ranked as an original post.
So, we recommend you use the “rel=canonical” tag when you are posting syndicated content. This will signal search engines that it’s not the original content and can endorse the original source.
Maintain a Safe Time Gap
Most marketers syndicate content as soon as they post it on their websites. This allows them to generate high traffic and leads in less time. But we recommend you should not follow this practice if you are a beginner.
It is wise if you syndicate your content after a few days of posting. This way your content will be indexed, get ranked, and start generating traffic.
The ideal time for content syndicating is when the original post has reached its peak point. At this time, you can get traffic by engaging the audience that is present on syndicated platforms. This will give a boost to your original post and you will also get backlinks.
Hire a Content Syndication Provider
If you are new to content syndication, we recommend you work with a trusted service provider. Hiring a content syndication provider will allow you to achieve better results.
Hiring a content agency for B2B content syndication is a better idea. You will have an expert team working for you and will be able to achieve your marketing goals.
Best Content Syndication Platforms
Now that you know about content syndication and its best practices, let’s explore some useful platforms. The ideal content syndication networks are the ones that have large traffic and a relevant audience.
Below are the best content syndication platforms that you can start using today. We have rounded up both paid and free content syndication platforms for you.
Quora
If you are a digital marketer, you already know about this social platform. This is a question-and-answer network that is most commonly used for content syndication.
Quora allows its users to create free accounts and let them post content.
After repurposing it, you can share your views and post syndicated content on Quora. The best part is that you can spread your message to more than 300 million visitors.
Medium
This is another platform that marketers use extensively for content syndication. In fact, this is one of the best content syndication networks with repurposed content.
Brands and writers publish posts on Medium to engage the audience and bring traffic to your website. The best part is that you can use this platform without paying any cost.
This is one of the best B2B content syndication platforms that you can use. Being a content distribution platform, LinkedIn allows you to post syndicated content.
Source: LinkedIn.com
You can repurpose your original content and use it in your LinkedIn posts.
The platform also has a dedicated platform for content publishing called “LinkedIn Pulse.” Brands and experts can publish their original articles or post their repurposed content.
This is another social network that is popular for content syndication. This is a community-centered platform where you can share your content.
You can post images or publish posts in forums or subreddits to engage the audience. However, this is not a platform where you should share a long-form post. You can even build a dedicated community around your account to get traffic and leads.
It’s an image-centric platform but you’ll be amazed to know about the benefits of using Pinterest. This freemium content syndication platform has more than 460 million monthly users.
You can use intuitive images to attract the audience on this platform. The best thing is that you can post repurposed or duplicate content to optimize your posts.
SlideShare
This is a platform used for B2B content syndication by industry experts. The network allows you to share infographics, documents, and presentations with your audience.
If you are looking for a good platform for video content syndication, SlideShare is a good option. The good thing about this syndication network is that it allows you to share the same content on your LinkedIn as well.
Tumblr
It’s another free syndication network platform that you can use for both visual and textual content. Tumblr allows its user to publish posts and display these posts in the newsfeed. Your followers can see your posts and get to interact with your brand.
Users can also optimize their posts on Tumblr using hashtags. This way the target audience can find your posts when they search for similar content.
Facebook Business
Do you know that more than 1 billion posts are published on Facebook?
The social media platform lets you connect with your audience through different channels. You can post duplicate or repurposed content in groups to engage the audience. The paid channels include ads and boosted posts that can bring quick results.
Taboola
This paid content syndication network lets you introduce your brand to a wider audience. The platform itself gets over 1 billion unique monthly visitors.
The best part is that it has an extensive network of publishers. You can choose sites based on your business requirements and display your content to the target audience.
Outbrain
Like Taboola, Outbrain is another top paid syndication network for posting content. The platform distributes your content in various forms, such as blogs, PRs, social media posts, or podcasts.
What makes Outbrain unique is its analytics and reporting features. You can track the number of leads, revenue generated, and audience reach.
Final Words
Content syndication platforms offer you the opportunity to engage a new audience without creating new content. Using syndicated content is a low-cost marketing approach to create brand awareness and nurture potential customers.
You can promote your services or products with B2B content syndication. All you need to do is follow the best practices and then reap the benefits of content syndication. In case you don’t know how to do that, hire an expert syndication service provider.
